Web Pubs provide measurements and insights that a PDF simply cannot.
How do you measure the effectiveness of your PDFs?
By the number of prospects you sent it to?
The number of downloads it recieved?
Knowing more about your customer in this stage of the journey is critical:
- How much did they read?
- What grabbed their attention the most?
- How often was the asset shared?
Web Publications (like this one!) are just that, web-based, meaning they offer far superior intuition to help you analyze your audience. You can see EXACTLY how readers are interacting with your content allowing you to make changes instantly, at any time.
of marketers say that interactive content separates them from their competitors
Content marketing costs 62% less than traditional marketing
A Web Publication can be designed and produced in as little as 7 days